Pakistan Media

Media enhance the knowledge of public and communicates entirely the happenings to the public. Media industry of Pakistan is maturement fast with much potential and seemingly bright future ahead. Media should not use negative tools to increase their viewer venture. Role of media in Pakistan is getting instead irresponsible as there are so many run out shows and political debates on the screen all the time and sometimes they seems to be crossing their limits. Media should work in its limits and according to some rules and regulations. Besides cattle farm exaggeration, Pakistani media should resolve the matters with positive attitude.Media is supposed to be responsible for the gene point decree, trends, norms, values and so on. People are what they see, around them. Media reflects the society and it is the last of media to expose the country to the whole world. Role of media in Pakistan cannot be pretermit Pakistani media relates dramas, movies, sports, news and entertainment and so many features to the throng. Its dramas reflect society and happenings and issues in the society not only to the people of Pakistan but excessively to the whole world, news transmit alarm the people about all the legitimate happenings, within and outside the country. crowd together MEDIA IN PAKISTAN 1. We are alive in the get along of information explosion, where the world has shrunk into a global village. 2. The vital function of survey Media is that it is the thinking mode of any society. Following are the types of Mass Media (a)Print Media (b)Electronic Media (c)Interactive Media 3. Tools of Media. Since the media plays a war of words, the important tools Include vocabulary, being quick-sighted about different festerings. (a)Reading. (b)Vigilant (c)Punctual (d)Alertness (e)Lingual Competence FACTORS FOR GROWTH OF MEDIA 1.Mass media is wholesaler of M. Communication. Pak inherited 05 radio receiver channel son its birth. International Trend played important enjo yment in development of Mass Media in Pakistan. Initial decades of Pakistani Medias history sop up been dominated by PTV. 2. Government was compelled to permit exemption of media (a)Liberalization of airway in India led to mushroom growth of TV channels (b)In Kargil war India was able to sell its viewpoint to the world and cashed on its version while Pak suffered since it had only the state channel. (c)Economic boom in tele talk in Pakistan.Commercial nature of Media was discovered in the economic advantages related to it. gross generated by Media in 2002 was 2 billion and in 2007 this soared to Rs. 17 Billion. (d)Literacy rate / level grew in Pakistan and played a use of goods and services in media increment. (e)Arrival of course operators / network and its growth held vision. (f)Govt policies played vital role, especially of President Musharraf. Javed Jabbar. express Media is more powerful then nuclear devices he worked on PEMRA 3. common soldier sector was involved and pose d challenge to state media. enunciate Media to compete with Pvt Media has to mitigate and become more rotate and provide realistic stories, this reformed the State Media as well _ since realistic input was being provided by the Pvt Media. 4. Pak Media commercialize was in raw form and was untapped it had the potential to grow. Phenomenon of community ground radio channels i. e. FM channel, community based Services (print / elect) throw played important role in media development. 5. Number of Press Media / printing groups were permitted and have launched their TV channels e. . Jang Group Geo, etc. 6. Mass media is the major source of providing news and entertainment to the people who wants to know who is doing what and what is happening. Aristotle in his script Poetics has written that Media is a means of catharsis and is must for normal living. 7. The entertainment and news value of media has played very important role its development. However, electronic media enjoys large r scope over print media, since it has wider audience, is easily amicable and be understood by even illiterate people.The media provides wide drift of entertainment / news according to interest of people of different age groups / liking / languages. Talk Shows Mania has brought more liberalization and has revolutionized the concept since erst taboo issues are being discussed enhancing the awareness of people. 8. The realization in the people and Government about the role of media in society / economic development is there. Indian soap operas have a large viewer ship and their popularity has attracted pass arounds of commercials / advertisement. The commercial aspects prone to the media have contributed to its rapid development. . The Infrastructure Development has taken place. Modern state of art studios /introduction of latest equipment / communication facilities like video conferencing, fax, electronic data transfer, chat / mobiles, etc have brought in a revolution and contri buted immensely in the media development. 10. The advertisement / commercials have brought huge money to media market. The contents of programmes are changing. The high economic stakes attached to the media have brought in Professionalism in all its related fields. Due open market, there is a Scarcity of pro media men 11.The abundance of media outlets has on one hand has created lot of employment opportunities but on the new(prenominal) has posed challenges to the media men to excel in their fields. Jang Group has more than 50,000 employees media persons are getting enhanced wages. Today we have number of highly professional and well-known media persons who are stalwarts of Pakistani Media and form its backbone. 12. Dozens Of other factors have played role in the development of Pakistani Media. It has been a guard dog on actions of the state, people strengthened the media. Media has played important role in discussing un-touched subjects.It has helped harmonizing the nation on ot herwise contentious issues. The competition among the channels is convey in qualitative improvement in the content and other aspects of programmes MASS MEDIA IN PAKISTAN EFFECTS OF MEDIA 1. Level of Awareness. The level of awareness has increased. Media has contributed a lot in increasing the general knowledge, who is who and what is what, knowledge of current issues etc. The programmers having media discussions, current affairs, documentaries, etc have been instrumental in enhancing the common mans awareness.