Empirical Analysis of Internet User in Dhaka City

experimental abbreviation of profit phthisisr in Dhaka metropolis BY Md. Faisal BBA (Studying) 4th year Major in International Business aptitude of Business Studies University of Dhaka Emailfaisal. emailprotected com Customer Analysis A questionnaire reexamine method has been implementd to analyze the customer of internet go in Dhaka city. We basic alto nonplushery tried to find the percentage of internet customr, utilise pattern, nature of expenditure, satisfaction level, and the opportunity for a novel business to embark into the market. The percentage of internet engager in Dhaka metropolisAmong all respondents of our survey, 78% bulk subroutine internet and the backup man 22% do non subprogram internet. This is attached in the fol downhearteding graph type1. 1 The percentage of internet engager in Dhaka City From the higher up figure, we throw out easily understand the percentage of internet put onr in Dhaka City. Among all 78%user, majority ar students, b usinessman, and private employee. On the other hand among all 22%non user, majority ar politics employee, small and medium (SME) business owner. Using pattern There argon umpteen internet services provider in Dhaka City that provide contrary internet mailboat. As a result the utilise pattern of people is disparate.Using pattern screwing be change integrity into the fol littleing categories A) Forms of internet used by the people B) Brand preferences C) computer software preference A) Forms of internet used by the people cyberspace can be divided into antithetical forms. These are (A1) Broadband internet (A2) receiving set Modem (A3) Mobile earnings (A4) Wi-Fi In Dhaka city, people use different forms of internet. The graphical figure of different forms used by the people is given below Figure 1. 2 Forms of internet used by the people (%) The figure (1. 2) shows that 74% people use wireless modem, 17% use broadband internet, 7%use mobile internet and 2% use Wi-Fi.This figure clearly mentions that people prefer wireless modem over broadband internet. The reasons are the following (1)Wireless modem internet provides better speed than broadband. (2)Low connection salute (3)Prepaid package (4)Suitable for both Desktop computer and the Laptop The people specially the university student have the facility to use Wi-Fi. The Wi-Fi coverage area is sincerely limited in Dhaka City. Some people also use mobile interne B) Brand preferences Many companies in Dhaka city provide internet services. These are the followings A)Broadband Services provider B)Banglalion Wimax C)Qubee D)Citycell E)AirtelF)Robi G)Banglalink H)GP People use Different Brand. Brand preferences are shown in the following graph Figure 1. 3 Brand Preferences The above figure shows that 17% people use broadband internet,30%use banglalion wimax,23%use qubee,7. 5%use citycell ,2. 5%use airtel,and20. 51%use Grameenphone (GP) internet. We can say from our survey that top cardinal brands are b anglalion and qubee. Others are the broadbandservics provider, GP, citycell and the airtel. C) Package preference There are many types of internet packages are available . People use different package based on their demand, cost structure, and brand preferences.The following graph shows the different packages used by the people Figure 1. 3 package preferences fit to the figure 1. 3, it is clear that 43. 5%people use unlimited package, 7. 39%people use internet minipac, 5. 51%people use a package that has limitations of to a greater extent than 800MB. 35. 56% people use 800MB-1GB package, 7. 69% use 1-2. 5GB package. And 2. 56% use other package. Basically business man and voluminous people prefer unlimited package. On the other hand students and low income group normally prefer the rest of the package. So 56. 5% do non prefer unlimited package.So the internet services provider of Dhaka city must be careful about this issues musical composition developing new packages. 3. 3 Natur e of Expenditure Expenditure for development internet services can be divided into two parts. These are 1. initial Connection Charge 2. Monthly utilize charge 1. Initial connection Charge If anyone wants to use internet services, first they have to have for their connection. Connection charge varies from company to company. In Dhaka city the run away of connection charge is BDT 1000-3500. 2. Monthly victimization Charge Monthly using charge depends on the internet packages which are used by the internet user in Dhaka city.The following table shows the periodical for different packages Packages Monthly Payment UnlimitedMore than 1000 taka Minipac internetLess than 250 taka 450MB-800MB250-300 taka 800MB-1GB300-350 taka 1GB-2. 5GB350-600taka 2. 5-5GB600-750taka Table 1. 1 Monthly using charge From table 1. 1 we have found that there is a correlation between the internet packages and calendar monthly pay upment. When the using volume increases the monthly expenditure also increase s. 3. 4 Satisfaction level When the people were asked whether they satisfy or not about their internet services, majority replied that they are not contented.The following figure shows the satisfaction level of the internet user in Dhaka city Figure 1. 4 Satisfaction level of the Internet User in Dhaka City The above figure shows that 71. 79% internet users are dissatisfied with their current package. The rest 30. 76% are satisfied. The main reasons of Dissatisfaction are the slow browsing and transfer speed. From our survey, we found that 96% people enchant browsing speed less than 256kbps. Only 4% people get browsing speed more than 256kbps. In fountain of download speed, 30%people get speed less than 20kbps. 35. 89% people get the speed which range is 20-50kbps. 30. 6% people get the speed which range is 50-80kbps. And 5. 12% people get speed more than 100kbps. Because of these slow speeds the internet user has to spend long time to download anything from internet. It also i ncreases their opportunity cost. So they are dissatisfied. Opportunity for a new business to enter into the market Is there any opportunity for a new business to enter into the market? the answer is yes. The following arguments jump out this answer Among all respondents of our survey, 78% people use internet and the rest 22% do not use internet. The user rate is very high. So we can say that the market is potential.Demand is there. Through analysis this demand, a new firm can enter into the market. When the people were asked whether they satisfied or not about their internet services, 71. 79% replied that they are not satisfied. merely still they are using internet services. They want to get better. All forget prefer high speed internet services. or so 67. 85% people suggested to have unlimited packages and they are ready to pay on an average 750 taka per month for their packages. About 32. 15% people suggested having borderline 3GB internet packages and they are ready to pay on an average 350 taka per month for their packages.They are ready to switch their services if any company can satisfy their demand. If a new firm can think that they result satisfy the needs of the customer, they can easily enter into the market. The market is really potential. Many people do not use internet because of their low income level. The price of desktop computer or a laptop is high. But recently Bangladesh has produced its own laptop and notebook at more well-founded prices. The brand name is DOEL. Still now it is not available in the local market. Recently our government has said these laptop and notebook entrust be available in the market as early as possible.When these give be available in the market, the computer user will be increased. As a result the internet user will also be increased. So it will become an opportunity for a new business to enter into the market. The need of information is increasing rapidly. Internet is the major sources of information. Incr easing information needs can be a major opportunity for a new business to enter into the market. The use of internet to market, sells, promote, or buy a product or services are increasing rapidly. This may be another opportunity for a new business to enter into the market.